A few great car commercials

March 16, 2011

Recently there have been some great car commercials on television and I wanted to look back at some of my favorites listed here. I am not  interested in clever sales pitches, stunning visuals or feasts of strength (so common in truck and luxury car commercials). I am more interested in how the soul of the car is portrayed and in the relationships and experiences people have with their cars. (It also helps to be about an exciting car.)

I love the physical comedy/silent film style acting in this ad made great with the STAR WARS theme.

Just a fun commercial with a beautiful car.  Also, RIP Crown Victoria.

Possibly my favorite. This one brought me to my feet the first time I saw it.  It’s in homage to the Steve McQueen film Bullitt, probably the greatest car chase movie.  The 1968 Mustang GT McQueen used to chase two hitmen in a  1968 Charger R/T 440 to their fiery death was the inspiration for the Mustang’s new design. A special Bullitt Edition was later offered. McQueen’s image was taken from the movie chase which can be seen here.

And this is when the V-Series was just getting started. Check out the CTS-V coupe.

Another great. This Corvette commercial was pulled from television for its “dangerous” portrayal of children driving irresponsibly.  I believe that’s what makes it great. Children dream of driving passionate cars. (And always manuals- children don’t pretend to drive an automatic.)  This ad is so true to  the ideal driver-car relationship. Ford later made a similar ad with adult drivers- it was much less.

A car’s life flashes before its windshield and its the lives of its owners.

What ever happened to style? It’s a question I’ve asked myself many times. There was a time when style was just about everything in automotive design. I love the shots of the Chrysler Building which was designed using the automotive Art Deco style of the times.

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