Starbucks – Slowly Going The Way of The Golden Arches

February 27, 2008
Unless you have been living in a cave for the past 15 years, you are undoubtedly familiar with Starbucks Coffee. Started in Seattle in 1971, this chain quickly brought huge popularity to espresso drinks. Starbucks is the primary reason for the rise of espresso in the United States.starbucks_escher-757783.jpg

Almost everyone I know visits Starbucks on a semi-regular basis. If not for the coffee and tea, then for the community. Starbucks has established a certain feel in their shops that people seem to love. There are currently over 15,000 Starbucks Coffee locations in 42 different countries. You can’t go far without running into a one. Starbucks is quickly becoming the new McDonald’s.

There are several qualities that these two mega-businesses share. Though it has seen an apparent decline with the current generation, McDonald’s is the largest fast food chain in the world. McDonald’s is everywhere. Similarly, Starbucks seems to be everywhere. There are 3 within a few miles in the city I live in, and they are currently building another. There are all sorts of cases in big cities where there is a starbucks on every block, or even more. Starbucks is huge. Up until this past Christmas season, Starbucks has never done advertising of any sort. It hasn’t been necessary. Everyone knows about Starbucks.

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